tag:blogger.com,1999:blog-7005242.post7420084558673485555..comments2024-02-27T02:14:14.789-06:00Comments on Keith Lango Animation: What is content and what is its value?Keith Langohttp://www.blogger.com/profile/12496328772372705317noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-7005242.post-15669246755399259262009-09-29T21:50:57.314-05:002009-09-29T21:50:57.314-05:00Perhaps the missing ingredient in this guys equati...Perhaps the missing ingredient in this guys equation is quantity? Surely publishers will pre order more copies of something if they think the quality of the content will trickle down into a higher quantity of sales. <br /><br />A lot more copies of a Pixar film would be printed on DVD ahead of release than would be of almost any animated film from another producer, in part because of the reputation Pixar has as producing great quality content.<br /><br />So while people may accept a set expense based on the medium, the question of whether the purchase will be made or not will be informed buy the impression one has of the content. As a result profits are influenced by the impression given of the content quality and a publisher who has good quality content would be mad not to promote (or sell) that fact. <br /><br />This is why over half of the teaser for the upcoming Dreamworks film is given over to telling you what other “great” films Dreamworks have made in the past. The greater the expectation of quality, the more bums on seats, more profits, regardless of a set ticket price applied to all movies.Ianhttps://www.blogger.com/profile/00237535505835764126noreply@blogger.comtag:blogger.com,1999:blog-7005242.post-59453330291927207542009-09-29T21:36:32.645-05:002009-09-29T21:36:32.645-05:00Is this depressing or liberating?Is this depressing or liberating?Ianhttps://www.blogger.com/profile/00237535505835764126noreply@blogger.comtag:blogger.com,1999:blog-7005242.post-56430039446821574732009-09-29T12:57:17.945-05:002009-09-29T12:57:17.945-05:00This reminds me of the time Big Idea decided they ...This reminds me of the time Big Idea decided they would create "different value expectations" in the audience regarding different types of releases... 3d VeggieTales "go get grandma, Big Idea made a new one!" releases vs. 2d Larryboy "Cheap stuff for the kids to watch alone". When I asked marketing how much different the price would be for the cheap stuff, they stared at me blankly and said it would be the same.Brian Robertshttps://www.blogger.com/profile/01367145426962630776noreply@blogger.com