Found this via the Lines & Colors blog. This is a real person in a room...
Pretty cool, huh?
This is part of an exhibit done by artist Alexa Meade. Be sure to see her Flickr photoset of this exhibit.
Here's a similar approach by a different artist, Peter Kun Fray. (found via the David's Really Interesting Pages blog- a good blog if you're into NPR rendering. And dinosaurs. Heh)...
Kinda blows my mind, really- and it certainly opens the door to thinking more about what is possible in CG as a medium, too.
Showing posts with label media. Show all posts
Showing posts with label media. Show all posts
Sunday, April 04, 2010
Painting on real people
The Impending Death of Complexity?
Very interesting read from Clay Shirky. He explores how the systemic complexity in how current visual media is made may end up being a huge roadblock that will prevent old-guard media systems from adapting to new formats and audiences. For additional commentary, read the TechDirt summary, too.
The take away for us animators? Our pre-conceived idea about what constitutes "good animation" may need to seriously shift if we want to be nimble enough to find a niche for ourselves in the coming media landscape. As horrible and unfathomable as it sounds, "good" animation production values are not a pre-requisite for successfully finding an audience. Being entertaining and appealing are. All that said, if you can still afford to make "good" animation, then I think you owe it to yourself (and your audience) to try and do so.
UPDATE: Mark Mayerson just posted some thoughts on the same article. His insightful analysis is always a favorite of mine to read. Check it out, too.
The take away for us animators? Our pre-conceived idea about what constitutes "good animation" may need to seriously shift if we want to be nimble enough to find a niche for ourselves in the coming media landscape. As horrible and unfathomable as it sounds, "good" animation production values are not a pre-requisite for successfully finding an audience. Being entertaining and appealing are. All that said, if you can still afford to make "good" animation, then I think you owe it to yourself (and your audience) to try and do so.
UPDATE: Mark Mayerson just posted some thoughts on the same article. His insightful analysis is always a favorite of mine to read. Check it out, too.
Wednesday, October 21, 2009
The Economics of Abundance
Watch it a few times if it doesn't make sense at first. It's not an idealistic outlook, merely a realistic one. It's actually pretty optimistic, but realistically so. Which is a good thing because we don't live in a world washed with unicorn tears.
Tuesday, September 29, 2009
What is content and what is its value?
Friend and colleague Thom Falter (see his site here) sent me this article lately and I've been mulling it over. It's written by a software developer turned venture capitalist named Paul Graham. It's on the nature of publishing, content and physical delivery media. It's really a great read and his logical assessment of the history of publishing and content strikes a true note to me. A few excerpts...
Those are just a few highlights. Go read the whole post- it's an extremely lucid read. My take away from this is pretty clear- content has little to no inherent monetary value. The monetary value is in any delivery mechanism that allows people to distract themselves in a manner that fits their personal experiential tastes and preferences. What they actually distract themselves with is, as the author puts it, "undifferentiated slurry".
In fact consumers never really were paying for content, and publishers weren't really selling it either. If the content was what they were selling, why has the price of books or music or movies always depended mostly on the format? Why didn't better content cost more?
Almost every form of publishing has been organized as if the medium was what they were selling, and the content was irrelevant. Book publishers, for example, set prices based on the cost of producing and distributing books. They treat the words printed in the book the same way a textile manufacturer treats the patterns printed on its fabrics.
People will pay for information they think they can make money from. That's why they paid for those stock tip newsletters, and why companies pay now for Bloomberg terminals and Economist Intelligence Unit reports. But will people pay for information otherwise? History offers little encouragement.
What about iTunes? Doesn't that show people will pay for content? Well, not really. iTunes is more of a tollbooth than a store. Apple controls the default path onto the iPod. They offer a convenient list of songs, and whenever you choose one they ding your credit card for a small amount, just below the threshold of attention. Basically, iTunes makes money by taxing people, not selling them stuff. You can only do that if you own the channel, and even then you don't make much from it, because a toll has to be ignorable to work. Once a toll becomes painful, people start to find ways around it, and that's pretty easy with digital content.
Those are just a few highlights. Go read the whole post- it's an extremely lucid read. My take away from this is pretty clear- content has little to no inherent monetary value. The monetary value is in any delivery mechanism that allows people to distract themselves in a manner that fits their personal experiential tastes and preferences. What they actually distract themselves with is, as the author puts it, "undifferentiated slurry".
Wednesday, September 16, 2009
Facebook is.... profitable??!
This is actually kinda big news. It's been the very (very) rare online social networking site that has actually made money from it's core business (as opposed to getting bought out by a larger firm). Maybe YouTube won't be far behind? I wouldn't hold my breath- the capital infrastructure costs for serving up all that video is orders of magnitude larger than FB's bandwidth needs. Still, if the independent content creator is to have any shot at making a serious go of it they'll need these online communities to actually make money-- for themselves first, then share the love with the content creators.
Baby steps.
Baby steps.
Friday, September 11, 2009
Monetizing online media
There's a good read over on the CinemaTech blog if you're geeky about how the business will remain viable in 20 years. A snippet observation....
Mind you TV ad revenues have been dropping steadily in recent years. This budget squeeze on content creation has been one of the big driving factors behind the rise of the reality show. They're cheap to make. Aside from privacy concerns, the notion that even targeted ad revenues online won't fetch the same bid that TV spots go for should be troubling for mid-sized (or smaller) content creators. TV animation has seen production budgets for 22 minute shows drop to less than half what they were 10 years ago. If the online world won't even pay that much for ad space, then the reality is that as a whole (with some notable giant exceptions) this industry is going to have to learn how to make stuff for a lot less money than they currently spend. I'll let the intellectually intrepid among you deduce what that means for the hoi polloi in the trenches/cubicles.
Picking up the theme of targeting, Miller suggested that advertisers will pay more for online ads as behavioral targeting increases (targeting ads based on what you do online and interests you express), though he admitted that online ads may never achieve the same prices that network television commands.
Miller touched on the idea that the costs of content creation may need to go down in this new world, if advertisers aren't paying the prices they once did. (That's a point we discuss pretty frequently here at CinemaTech.)
Mind you TV ad revenues have been dropping steadily in recent years. This budget squeeze on content creation has been one of the big driving factors behind the rise of the reality show. They're cheap to make. Aside from privacy concerns, the notion that even targeted ad revenues online won't fetch the same bid that TV spots go for should be troubling for mid-sized (or smaller) content creators. TV animation has seen production budgets for 22 minute shows drop to less than half what they were 10 years ago. If the online world won't even pay that much for ad space, then the reality is that as a whole (with some notable giant exceptions) this industry is going to have to learn how to make stuff for a lot less money than they currently spend. I'll let the intellectually intrepid among you deduce what that means for the hoi polloi in the trenches/cubicles.
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