Despicable Me trailer.
This could hit a nerve and really find an audience, or it could fall flat on its face. Right now I have no idea which will happen. There's some fun stuff here, and of course some cliche' cheese, some typical snark. Visually it looks pretty solid. It's not tough on the eyes like Space Chimps or Valiant. Some nice animation, good modeling, solid lighting, fun designs. What we're finding is that by now nearly everybody knows how to make a CG animated film look pretty good. No longer there this huge drop off in visual quality one you get past the big 4 (Pixar, DW, Blue Sky, Sony). That playing field has leveled off quite a bit. Is this enough to make Despicable Me stand out and make some money? I have no idea. Interesting times.