Coraline's second full weekend in the cinemas held up very well. The Laika stop-mo flick pulled in nearly $14.8 million for the weekend, representing only a 12.2% drop-off from the opening week. That low drop-off means that Coraline will likely enjoy a 4x multiplier of the opening weekend's box office rather than the typical 3.5x multiplier. If a 4x multiplier holds then Coraline will pull in closer to $70mil in domestic box office.
Another recent animated film that had a small drop-off from opening week to second week? The Tale of Despereaux dropped only 11.6% during its second weekend. In fact TTOD had such great legs that it enjoyed a 5x multiplier (opening weekend of $10mil, ended up with $50mil in total US box office). If Coraline enjoys similar run then Laika has more than a gusty breeze at its sails for a second film- which is a good thing.
Who knew straying from formula could be so... profitable?
3 comments:
Hey Keith,
just to let you know, I've been copying some of your points/posts onto a stopmotion animation board (with credit to you of course) just because I find them insightful and think they might appreciate it over there.
http://www.stopmotionanimation.com/dc/dcboard.php?az=show_topic&forum=25&topic_id=6008&mesg_id=6008&page=
hope that's cool, I'll fix it if it's not.
(glad you're back to posting a little more often :)
Yeah, but most likely all the name-dropping studios will probably keep on with their own formulas; so hopefully the smalle studios (including Blue Sky & Sony) will take notice and start expirimenting as well...
It's great to see this film do well. I may be a bit biased, coming from Portland, Oregon, but the story is unique and darkly refreshing. The artistry blows me away, such amazing beautiful work. I hope it spurs other studios to stray away from the mainstream of storytelling.
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